Programme - 2012

The 2012 World Whiskies Conference programme brings together an international line-up of business, marketing and production speakers and panellists to address critical issues of concern to the global whisky industry. If you would like to propose a topic for inclusion or have a subject you would like to present, email info@whiskyconference.com.

How to engage with new consumers in the increasingly global market; opening up whisky frontiers

8.00am	Networking coffee reception
8.15am	Welcome and introduction. Trade stands open
9.00am	Keynote Speaker Donard Gaynor, Senior Vice President Corporate Development, Beam Global
9.20am	Questions to keynote
9.30am	Innovation in whisky. Contradiction or real possibility?
10.15am	Marketing myths and how to overcome them: Marketing to women Chair: Val Smith, Chairman, IWSR Crispin Reed, Managing Director, Brandhouse Petra Hallstrom, UK Manager & Staffan Hultén, Vice President/Founder, RAM
11.00am	Coffee Break
11.30am	Turning green. How the greening of your whisky business can have real commercial benefits
12.15pm	Luxury editions: Pure indulgence or genuine investment? David Robertson, Director of Rare Whisky,The Dalmore Andy Simpson, Founder, Whisky Highland Jonny McCormick, whisky writer
1.00pm	LunchPresentation of the winners of the inaugural World Whiskies Design Awards
2.00pm	How to reenergise mature markets. Building on historic achievements and creating opportunities
2.45pm	Lands of golden promise: growing market priorities & why. Africa and South America
3.30pm	Coffee Break
4.00pm	How to reinvent a brand The risks and rewards
4.45pm	Panel debate on the conclusions of “How to engage with new consumers in the increasingly global market; opening up whisky frontiers”

PLUS:

• Experience the Conference Trade Fair and meet the industry’s top suppliers
• Witness the results of the inaugural World Whiskies Design Awards presented during lunch
• Enjoy coverage of the World Whiskies Conference in the World Whiskies News
• Obtain your password to access all the presentations only by attending the Conference
• Attend the drinks reception from 6.30pm
• Attend the Icons of Whisky and World Whiskies Awards dinner